Smith & Gesteland has created a place where our people love to work. Our policies, attitudes, and culture have attracted some great people. They have also helped attract some great clients! 

Thank you, Interns!

As our busy season winds down, we say a fond farewell to our Interns. We know they gained a lot of experience in their short 3+ months here, working alongside our partners and staff. We, in turn, have learned from them, and loved their enthusiasm and eagerness to experience new things.

Thanks to: Cory Salzmann, Lacey Puls, Lauren Halweg, and, Rachel Nipple. Good luck back at school!

Stuff We Do!

What our 80/20 Clients are Saying:

"80/20 has revolutionized the way we do business. It is nothing that you can learn from a book or figure out on your own. With the Profit Enhancement Services Group to guide us, we found the path to sustained profit the right way - by permanently cutting unnecessary costs out of our company and focusing on what matters the most."

Check out these videos to get a feeling for what 80/20 is, and how it has helped our clients Simplify, Focus, Grow! 

To view Part 1 - "Introduction to 80/20", CLICK HERE

To view Part 2 - "Joe's Closet", CLICK HERE

Upcoming Events

Legacy Seminar Series:
Training the Next Generation of Family Business Leaders

October 31, 2013: FINANCIAL MANAGEMENT (A Success!)

January 9, 2014: 80/20 AND GOAL SETTING (A Success!)

March 27, 2014: HUMAN RESOURCES AND PEOPLE (Another Success!)

You can still registered for the upcoming session:


Our 80/20 practice group has the following training opportunities!
80/20 Educational Seminar.  Please join us for a free 2-hour seminar to learn more about 80/20 and how it can be applied to business.  The session will be held on Wednesday, May 7, 2014 from 8:00-10:00 am at our Middleton office.  Continental breakfast provided.  Save your spot!  Register now

80/20 Boot CampOn May 1-2, Profit Enhancement Solutions will be hosting a multi-company 80/20 boot camp in Middleton, WI.  Up to 5 companies are invited to attend the seminar and learn how 80/20 can improve their business.  Attendees will each leave with an action plan that can be implemented immediately.

Click HERE for details. 

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We are Humbled, Again!

The partners and staff at Smith & Gesteland are honored, and humbled, to be named the Number One CPA firm in the Madison Market. We were chosen by the Executive Register Readers of In Business Magazine. We have received this honor nine years in a row!