Wisconsin Family Business of the Year Award Winners Announced!

On May 1, nine companies received awards at the eleventh annual Wisconsin Family Business of the Year Award Banquet held in Middleton. 

Smith & Gesteland is proud to have created and sponsor this award that brings recognition for the wonderful things family businesses do in our state. Over the years, we have honored 78 companies. 

For more information on the winners and the award, visit www.familybusinessaward.com

View some AWESOME acceptance speeches from the May 1 banquet!

2014 Winners!

Grand Awards

State Collection Service, Inc., Madison - Large Company

Automation Components, Inc., Middleton - Medium Company

Michael F. Simon Builders, Inc., Waunakee - Small Company

Special Awards

HM Graphics, Inc., Milwaukee - Never Settle for Second Best

Masters Gallery Foods, Inc., Plymouth - Culture of Fun - Passion for Cheese

Mid-State Equipment, Columbus - Plowing the Way to Success

Peterson Wood Treating, Inc., Superior - Preserving the Generations

Professional Construction, Inc., Waukesha - Follow the Dream

S&L Companies, Portage - Old Fashioned Culture of Service

We are Humbled, Again!

The partners and staff at Smith & Gesteland are honored, and humbled, to be named the Number One CPA firm in the Madison Market. We were chosen by the Executive Register Readers of In Business Magazine. We have received this honor nine years in a row!

Stuff We Do!

What our 80/20 Clients are Saying:

"80/20 has revolutionized the way we do business. It is nothing that you can learn from a book or figure out on your own. With the Profit Enhancement Services Group to guide us, we found the path to sustained profit the right way - by permanently cutting unnecessary costs out of our company and focusing on what matters the most."

For more information on 80/20, go to our webpage. 

Check out these videos to get a feeling for what 80/20 is, and how it has helped our clients Simplify, Focus, Grow! 

To view Part 1 - "Introduction to 80/20", CLICK HERE

To view Part 2 - "Joe's Closet", CLICK HERE

Special Event


Thursday, October 2, 2014
8:30 a.m. - 11:00 a.m.
Sheraton Brookfield
375 S. Moorland Rd.
Brookfield, WI

Stories of how business owners DOOMED their life's work, and what you can do to avoid their mistakes.

  • Do you have a Buy/Sell agreement? Have you read it lately? Do you know what it says?
  • Do you know what would happen to your business if your family member/business partner divorced, died, or became disabled?
  • Do you know how much you would have to pay to buy your business from your family members/business partner?
  • Are you sure someone would have to pay your spouse for your share of the business if you die?
  • Do you know the crucial questions to ask your advisor?

We will discuss Buy-Sell Agreements, Death, Divorce, Poor Planning, and No Planning, and the consequences on a family or closely-held business. We will also provide you the crucial questions to ask of yourself, and your advisors.

Your presenters have years of experiences, lots of stories, and lots of advice.

Welcome and Introduction by Sherry Herwig, Executive Director of the University of Wisconsin Madison Family Business Center


Julie Bogle, JD - Partner at Smith & Gesteland, LLP, a Wisconsin based CPA and consulting firm
Bud Smith, JD - Partner at DeWitt Ross & Stevens Law firm, a Wisconsin based law firm
John Zimdars, CLU, ChFC, MsFS - Owner - The Zimdar Company, an insurance consultant and broker.

Join us for this informative session.


Upcoming Events


August 26 - Direct Costing Techniques

2:00 - 3:00 CDT

Learn from our Costing Experts about the proper methods for direct costing. It may keep your largest customer from going elsewhere!

What You will Learn  

  • Your costing practices may be putting your largest accounts at risk
  • Your highest volume products absorb a disproportionate share of the overhead costs
  • How to evaluate opportunities when you have excess capacity 
  • How to evaluate what is a fair price concession when a major customer asks for a price reduction 
  • How to develop internal financial statements where the income statement isn't impacted by the building or selling of inventory

Skills You Will Gain  

  • How to evaluate opportunities 
  • How to create internal use financial statements to evaluate divisions and hold individuals accountable 

Why You Should Attend? 

  • Improved profitability
  • Win more opportunities by bidding smarter
  • Keep your big clients 



  • June 17 - Sales & Use Tax for Manufacturers -  To see a rebroadcast of the Webinar, click HERE
  • July 22 - Preparing to Sell your Business - To see a rebroadcast of the Webinar, click HERE

Slideshow - Sales Tax for Manufacturers


Slideshow - Preparing your Business for Sale

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